A2 Media Studies | Codes and Conventions of a Magazine Advert

I will be looking at the codes and conventions of a magazine double page spread which links to the 007 series of films. I will also provide further comments than I have on the analysis that I have done on the double page spread if I feel that any areas need further commenting on or any other elements that I have not identified in the image. The double page spread was related to the use of props in films linking to a series of James Bond films that have been made in the following years. In the picture below I have mentioned about what areas I have found which will target the reader when they are viewing the page:

Uses of bold text and different text colours

The bold text and different coloured text (black and white) provide attraction to the reader as the bold text and coloured text will be one of the first things they will notice about the article before they begin reading it and it also highlights what the article offers.

Presentational features (e.g. shapes, colours etc.)

The presentational features on the double page spread also contribute to the reader's attraction to the magazine because if there were no colours or shapes (e.g. red outlines and rounded shapes acting as a box for the descriptions), the magazine wouldn't attract the reader and it would likely make the reader want to move on without paying much attention to the page at all. Whereas with colours, shapes, outlines and other presentational features, it will make the reader notice the page a little more and eventually it may be that they'll start reading it because there are several features on the page which capture to the reader's eye which include not only the shapes, colours and outlines though however the differently coloured/styled text (bold, white subheadings) and images, which provide more evidence to the topic being discussed.