A2 Media Studies | Demographic Questionnaire

Whilst me and Tom are planning our documentary, we have created a questionnaire which includes 10 different questions. We have made the questionnaire in order to identify the target audience and get information from other people about what their views on documentaries are and what they would want to see in them.

We used SurveyMonkey to create the questionnaire and we also embedded two media theories into the questionnaire which included the Uses and Gratifications theory by Blumler and Katz and Rick Altman's audience pleasure theory. We also embedded the LifeMatrix segmentation into the questionnaire though only used around 5 of the segments. Along with this we will have 10 individual people to take the survey over the next week or two if possible, initially there were 13 questions on the survey though however membership was needed for surveys in excess of 10 questions so we decided to keep the survey at 10 questions maximum.

SurveyMonkey Questionnaire: https://www.surveymonkey.com/r/QGJNDWB

Summary

From all of this I have learned to engage with the target audience of the documentary that me and Tom are going to be making and we've also considered what kind of elements are needed when addressing to our target audience.