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| Responses to the survey me and Tom made |
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| Question: What is your gender? |
In this first bar chart result, we asked one one of the most simple questions. From this I have drawn that we have a wide range of males in the demographic of our documentary at this stage coming up to beginning the making of the documentary.
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| Question: Out of the following, which of these would describe yourself the best? |
Active, caring, affluent, influential: 2
Aspirational, fun-seeking and active: 3
High aspirations with a low economic status: 0
Digital, free-spirited and creative: 5
Home-centric, family orientated and materially ambitious (not shown): 2
We asked what lifematrix segments each of the people fit into according to the responses that we received. From this pie chart we have been able to establish what different people fit into in terms of the lifematrix segmentation. A lot of people within this demographic come about as 'digital, free spirited and creative' and it's also a good that people fit into the other segments as this establishes a mixed audience for our documentary which is better than having an audience just fixed to a single segment. This will benefit me and Tom when making our documentary in future because we will be able to figure out what elements in our documentary can suit the needs of the people in the different segments so it hopefully pleases the audience within the lifematrix.
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| Question: Do you like watching documentaries? |
This was another simple question that me and Tom asked on the survey to which people responded to. As you can see on the bar chart, whilst over 90% of people said that they like watching documentaries, a single person decided to go against this. Their reasoning for their objection is mentioned: "Monotone, some can be tedious to watch."
Whilst the respondent doesn't like documentaries, I can only draw that he has a limited likeliness of documentaries though however doesn't like them in general. However, most of the answers gathered from this question were positive and we received several responses as to why people liked documentaries.
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| Question: What kind of documentaries do you watch? |
Educational: 6
Observational: 2
Historical: 9
Recreations: 10
Gathering from the results above, most of the people who have filled in the survey tend to like recreational documentaries, historical documentaries and educational, whilst observational, not so much. This shows that a lot of what I'll call our demographic/audience, like documentaries which have the aim to educate the viewer as well as the depiction of recreated events and historical context. These answers will further benefit me and Tom when we're planning our documentary because it will show us what kind of aspects we would have to consider, including questions such as:
- How can we make our documentary 'educate' the viewer in a way?
- Is there any way that we can put some historical context in the documentary?
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| Question: What makes you want to watch a documentary? |
Context: 10
Type of TV channel: 3
Marketing: 3
Drawing from these results we've found that most people watch documentaries because of the context of them and very little for the type of channel and the marketing of the documentary. This shows me and Tom that in order to establish an audience with our documentary, we will have to ensure that our context fits towards their needs. This is understandable because the lifematrix fits mostly into the 'digital, free-spirited and creative' segment on our documentary audience which shows that they will watch a documentary because of its context instead of an advertisement on TV (unless the context interests them) or a specific TV channel (e.g. Channel 4, National Geographic etc.). Me and Tom will benefit from these results as we will know exactly what people will want the most and building on what I mentioned earlier, we're going to have to think of how to make a good context within our documentary and we will plan the context of our documentary in the near future.
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| Question: What kind of pleasures do you receive when you watch a documentary? |
Emotional: 1
Visceral: 3
Intellectual puzzle: 6
Other: 3
In this question we linked to the theory in which Rick Altman discussed different types of pleasures, listed as options for users to pick in relation to the question. Gathering from the results, we've found that a lot of people are drawn into the intellectual puzzle and visceral pleasures whilst watching a documentary, whilst other pleasures mostly consisted of 'knowledge based' pleasures. This links back to the lifematrix of our small demographic/audience as most answers were 'Digital, free-spirited and creative' meaning that it's more likely that people will receive knowledge based pleasure from viewing a documentary as they are already into the digital world with devices such as computers, televisions, phones etc. This will benefit me and Tom when we go to make our documentary because we will know exactly what the most likely pleasure is to be gained from audiences, meaning we will have to find out ways on how we can pleasure people from our documentary by providing information throughout.
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| Question: When watching a documentary, which of these gratifications do you reflect on the most? |
Gathering from the results on this question we found that most people apply themselves to information and learning whilst watching a documentary, in link to the Uses and Gratifications theory by Blumler and Katz in 1974. Alongside other areas which reference the lifematrix as known to being 'Digital, free-spirited and creative', this also does and shows me and Tom that the provision of information about the school in our documentary should play out as a vital element when we go to prepare and progress the documentary itself. The results will be beneficial in future to me and Tom because we will know which of the uses and gratifications should play out a key role in the documentary and which ones won't play out as a role within the documentary.
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| Question: What do you want to see or hear in a documentary? |
Interviews with experts: 7
Interviews with students: 4
Interviews with teachers: 3
Facts: 7
Fly on the wall footage: 8
Variety of camera shots: 9
Voice over: 9
Other: 3
We had an array of mixed responses from this question, we asked what would be good to be featured in a documentary, allowing the respondents to check multiple choices. Gathering from the results we found that interviews with people, fly on the wall footage, voice overs, facts and a variety of camera shots are important in order to create a documentary which is both professional and satisfactory to the viewer. Me and Tom will be able to use these results in future to ensure that we know what we're going to feature in our documentary and that we know what we could consider featuring within our documentary.
Summary
From all of this analysis I have not only been able to establish a small audience for the documentary prior to its planning and preparation, I have also been able to learn about what people like the most in a documentary and what people like the least in a documentary. Whilst several aspects of the questionnaire stood out over other results, that doesn't mean that me and Tom won't consider featuring the least answered areas of the survey in our documentary. I've also been able to establish on how people can relate to theories in a documentary and how the results we have gathered are beneficial to our documentary project in the coming future.
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